Hero Cycles, world’s largest bicycle manufacturer, announced their foray into high-end bicycles with the launch of brand “Urban Trail”, “Red Dot”. The first product of the series was unveiled February 20 and will be available at a price tag of Rs. 43, 000. Red Dot is made of carbon fiber and is the most affordable carbon bike available in India, apart from the 16 other models. Going forward, under Urban Trail several other luxury products will be introduced costing up to Rs. 3.5 lakhs.
Story first published: Tuesday, February 21, 2012, 12:31 [IST]